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<?php
$email_label = esc_html__( 'Email address', 'mailchimp-for-wp' );
$email_placeholder = esc_html__( 'Your email address', 'mailchimp-for-wp' );
$signup_button = esc_html__( 'Sign up', 'mailchimp-for-wp' );
$content = "<p>\n\t<label>{$email_label}: \n";
$content .= "\t\t<input type=\"email\" name=\"EMAIL\" placeholder=\"{$email_placeholder}\" required />\n</label>\n</p>\n\n";
$content .= "<p>\n\t<input type=\"submit\" value=\"{$signup_button}\" />\n</p>";
return $content;
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